• US$110

• 40 designs

• 29 designers

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Logo Design Brief

sKora is a sports tech company built to digitize the sport agency work.

sKora has its roots in Kora Stars, a classical sports agency founded in San Francisco, USA. After 10 years of experience in the field, sKora is now strategically operating from within Qatar as the world’s first, end-to-end, data-driven sports agency.

Our Artificial Intelligence (AI) powered technology serves the vast population of aspiring professional players who don’t have the means to afford, or access to obtain, professional athletic career advice.

Skora provides a platform that delivers a realistic data-driven pathway and benchmark for each aspiring soccer player to reach their goal of becoming a professional in soccer. Skora sets itself apart from other sports agencies with its goal to create a real chance for each and every player to aspire and work their way against a realistic benchmark for professional success, away from any bias or human errors.

The CEO of sKora has been in the business of soccer in the MENA region, Europe, and the U.S. The wealth of experience gained, proved the need for the sKora platform.

Today, sKora is a data-driven agency in Qatar and USA targeting the many ambitious amateur Soccer players of the MENA region, with an AI agent brain preparing them for their professional soccer career. Tomorrow,
sKora is the world’s leading soccer talent benchmark aligning every amateur player with the tailor-fit opportunities they deserve to realize their dream of playing professionally.

We are looking for creative brand identity designers to design a logo for our brand which can serve as a foundation for a fully-fledged brand identity system expressive of our services, values and culture.

Our target market includes:

- Young aspiring men and women aged 16-32 who dream of a successful career in Soccer.
- The youth who lack the opportunity to play/train in professional clubs.
- The neglected youth who have had to deal with the wrong Soccer agents and seeking trustworthy ones.
- The youth who don’t know where to go or how to begin with their path but have the passion and drive to chase their dreams

Our brand purpose is to create a realistic data-driven pathway and benchmark for each aspiring player through a data-driven approach that tracks aspiring players' development and offers individually tailored opportunities and career pathways. In this process, we also create value for players, clubs, and sponsors.

Our brand promise is to bring the dreams of young aspiring Soccer players to reality.

Our mission is to democratize the game of Soccer and bring fairness back into the game using an AI data-driven talent identification, development, and recruitment benchmark solution for the world’s aspiring youth, making their dreams within realistic reach.

Our Brand’s Vision is:
To fulfill the childhood dreams of aspiring players as the World’s soccer talent benchmark of success knocking down barriers and bringing about more harmony through the World’s No. 1 sport.

Objectives of branding:
1- Connect with our Core Audience.
2- Improve brand perception.
3- Build credibility and trust with investors and stakeholders, and our target audience.
4- Achieve consistency and coherency in the brand’s communications and messaging.
5- Branding needs to emphasize the following key areas:

Technological Intelligence: Cutting-edge, artificial Intelligence & Machine Learning
Community & network: Human connections & a close-knit supportive community.
Career & Financial rewards (abundance, opportunities and growth)
Physical & athletic empowerment (energy, resilience & stamina)

Our Culture:
We are a fun and energetic company that employs an incredibly talented team to build out our vision for sKora. In striving for helping the underserved aspiring footballers find their best possible path to professionalism, we are a customer-centric firm that takes pride in our work - We truly believe in a No Player Left Behind Model.

Attached is the design brief.

Target Market(s)

highly motivated and driven 16-32 male and female aspiring to be professional soccer athletes

Industry/Entity Type

Sports Technology

Logo Text

sKora

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• symbolic iconic and modern logo that speaks to the youth

Nice to have

• Conveys technological edge, data driven insights, opportunity and growth

Should not have

• boring bland designs

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Files