• €90

• 27 designs

• 10 designers

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Label Design Brief

We need 3 label designs for a new company called V-CHARGE. We are busy developing an alternative for vitamin tablets, called vitamin shots (like a ginger shot). We initially have three different types of vitamin shots for energy, health and immunity. We need three different labels for each of these qualities.

The label needs to fit the following narrative:
Imagine you wake up in the morning and being a bit grumpy ( because who doesn't ), you'll take a vitamin shot that will boost whatever one of three properties you would like. It will have a light refreshing taste and will give you that 'Ahhh' moment just like when you had your first-morning coffee. It will give you the feeling like you can take on the day ahead of you! The designs need to fit the narrative.

The design:
The label design needs to have a light and welcoming design, but also needs to have a bit of a premium/exclusive feeling to it, it needs to stand out. The label design needs to go along with our logo and colours. Each of the qualities needs to have the same design structure but needs to be distinctive from one another so that the customer easily can differentiate between health, energy and immunity. Each one of the designs needs to fit the quality it represents.
- Immunity: Elderberry flavoured
- Energy: Banana flavoured
- Health: Apple flavoured
On the front for each of the label designs, it needs to be clear what kind of flavour it contains. Also of course our logo and brand name need to be on the label design.

Company slogan:
"Whatever you need to charge up your day", it isn’t mandatory that it needs to be on our label because we know it’s a small bottle so it probably won’t fit well, but if you see an opportunity to add to the design, that’s always going to be a plus. If it doesn’t fit that’s alright too.

On the backside of the bottle needs to be informed about the ingredients and RI (reference intake), so it needs to show a table like most supplements, the information is provided in the attachments.

Keep in mind it is going to be on a small bottle of 60 ml. The bottle design needs to be on a Gatsby 60 ml, here is the link to the website: https://embaco.com/product/gatsby-60ml-pet-bottle-28mm/. I also added some real-life pictures in the attachments (maybe it will help you :).
The logo is also added in the attachments.

Target Market(s)

30-55

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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