Logo design for a radio control car racing company called Speed Conspiracy.

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This customer received 110 logo designs from 54 designers. They chose this logo design from sherman as the winning design.
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Logo Design Brief
I would like to create a logo for my radio control car racing company. We design high performance radio control racing cars. While it sounds like toys, I can assure you that is not the case. These are full blown racing machines.
The company is called, Speed Conspiracy.
Our tag line is, American Racing Machines.
We are a bold, edgy, patriotic brand, that takes great pride in our tough and fast car design.
Target Market(s)
Middle to late age adult males that are into auto racing
Industry/Entity Type
Hobby enthusiast, racing, auto racing
Logo Text
Speed Conspiracy
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A great logo that has a bad ass feel that is edgy, bold and fast in appearance! I would like the logo to utilize colors black, red, gray and white….not limited to these but I like these.
Nice to have
- A symbol or initials of the logo would be cool to break out. Including the tag line for our company, American Racing Machines, would be neat as well.
Should not have
- Bubbly or soft lines. Please no antennas. I know it's Radio Control cars, but the logo should be more focused around racing cars.