• US$300

• 49 designs

• 25 designers

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Logo Design Brief

We need a logo for our new boutique hotel located in the heart of Central Texas on the shores of Lake Travis, near Austin, TX. The resort's vibe is casual but all Texas (think cowboy hats and flip flops? No dress codes, feel right at home). Our guests come to the Shit Howdy for the immersive Texas experience - guests have the option to be assigned a firearm on arrival, no TSA hassles! We would like our logo to be as distinctive as our resort is. Our resort: features a scratch kitchen with indoor and outdoor dining options including local wild game options weekly, a bar which serves a curated selection of fine wines and whiskeys, and of course a large selection of local craft beers, a lap pool and hot tub which include an extensive outdorr entertaining area for guests and their friends, a full fitness center which includes the latest in fitness equipment with a personal trainer available to the interested guest, a luxurious spa offering facials, massages and body treatments, manicures and pedicures can be arranged with notice, a highly curated gift shop with high end branded merchandise, a full-time concierge who arranges trips as diverse as a visit to our local winery to a tank excursion where the guest can drive and shoot the gun of a real tank, our guests can even request a dog or cat as a room guest. The proprieters are a big part of The Shit Howdy's success story. Stories abound from this couple who have done it all, the military, the cattle business, the oil business, the real estate business, the semiconductor business, the wine business and more. Yes, the name of the resort is unconventional, but that is all part of its enduring charm. We can't wait to see what you come up with. Happy creating!!

Target Market(s)

This is an exclusive hotel which operates via word-of-mouth, you must be invited to be a guest

Industry/Entity Type

Full-Service, high end Hospitality

Logo Text

The Shit Howdy Resort & Spa, Lake Travis, TX

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A catchy logo that immediately identifies it to clientele. A logo that can be used for high end merchandise such as golf shirts, hats, whisky glasses, Yeti cups, gift baskets...,

Nice to have

• n/a

Should not have

• The name is what the owners felt was the most indicative of the location and vibe. It should be thought of as kitchy, not trite.