Southeastern Surf Brand, Lowcountry Surf Company (doing business as: LOCO SURF) needs a logo design

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This customer received 34 logo designs from 27 designers. They chose this logo design from mouisrachel as the winning design.
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Need a logo design for a new surf apparel and equipment company. We are originated in the 'Lowcountry' of coastal Georgia and would like to tie in not only our geographical beginnings but play on the name "LocoSurf". (Crazy) We are shooting for simple, yet edgy, with a shape recognizable from distance. Our product line is trendy, cutting edge, and odd in the absolute best way. Things we love.... sugar skulls/day of the dead, a surfer (male or female), a surfboard, a crazy wave, and retro 70's surf style and color scheme.
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Target Market(s)
Outdoor enthusiasts, weekend warriors, and anyone who is enticed by adventure, pushing their limits and trying something new.
Industry/Entity Type
surf and skate apparel and gear
Logo Text
LocoSurf or Loco Surf Co (Loco should be prominent)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a recognizable shape, a play on 'loco' as crazy, and a play on 'loco' as Lowcountry
Nice to have
- would like to have a luchadore hanging out of the window of an old body style surf truck... see attached files. Or a play on the Latin side with the use of a sugar skull, Dia de los Muertos, etc.