• US$60

• 15 designs

• 3 designers

---

Graphic Design Brief

I am looking to launch some seasonal content and I would like 8 different designs that will go out as digital ads, Facebook and Instagram posts. The look and feel of the design: - Clean and neat - Simple Text, lots of open space (don’t want it to look too crowded) - Using branded colors that give a winter feel (brand guide to be provided) - Two separate texts areas in the design 1.) A sentence that identifies the pain point and explains the picture 2.) A sentence that is the call to action. See the attached ads for a general idea of the look we would like but I would like this design to stand out from those. I will provide copy, photos, branded colors, fonts and logos. Here is the copy I would like to use:
“Feeling the winter this year?” (pic of cold coming inside) “Let Koala help keep the cold outside”
“Feel the winter creeping in?” “Air sealing and proper Insulation can eliminate those cool winter breezes in your home.”

“High heating bills? Why are you paying to melt the snow and ice on your roof?”
“Get your home well insulated with Koala and keep your heat INSIDE where it should be” (Patchy snow on roofs)
“Storm damage to your home?” “Koala can help by replacing wet and ruined insulation” (Before and after pics of damage)

Holiday Pain Points - Saving money / Visitors comfortability
“Snow on the roof means a well insulated home. Leave the snow for Santa to land on this year.” “Click here to learn how to keep your home comfortable and lower heating bills this winter” (pic of santa’s boots on the roof)
“Family complaining about the temperature in your house? Make sure your guests stay comfortable this holiday season” (pic of someone cold inside)
“Staying home this holiday season? Be comfortable and ensure your home is well-insulated.” “Contact Koala for a free estimate”
Keep your money to spend on your holidays, not on your heating bill! Let Koala help you save by correctly insulating your home!”

Target Market(s)

Homeowners, those interested in savings in their heating/cooling costs, energy efficiency

Industry/Entity Type

Home Improvement

---

Font styles to use

Other font styles liked:

• Honey Lips, Bolt Rounded

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• 2 separate text areas, photo and the logo

Should not have

• No pictures of the mascot, Obie (the Koala bear)

---

Files

Download all files - 13.5 MB