High-class, experienced investment management firm needs logo to match

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This customer received 75 logo designs from 36 designers. They chose this logo design from Logo Advocate as the winning design.
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Logo Design Brief
We are an exclusive investment firm offering investment and tax advice to wealthy families, with a particular emphasis on US residents and US citizens living in the UK. The name 10 Elms comes from the London neighborhood "Nine Elms," where one of the founders lives. Our founding team has worked in this industry for over 15 years and has experience managing over $1 billion , including personal assets from four Fortune 500 executives. At the same time, we have a personal and honest connection with our clients... we meet around kitchen tables vs. in boardrooms and often stay in our client's homes when we go to visit them. Ideally, our logo can convey both the experience and expertise that we bring with the personal connection and authenticity that we use to deliver it.
Target Market(s)
Wealthy families living in the US and US citizens living in the UK
Industry/Entity Type
financial advice and investment management
Logo Text
"10 Elms" or "10 Elms Advisors," depending on what you think looks best
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Text as "10" and not "ten" to match our domain registration
Nice to have
- an image of an elm leaf, elm tree, or abstract representation of a leaf or tree.