Industrial Equipment Company Logo Refresh
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This customer received 84 logo designs from 55 designers. They chose this logo design from JimmyHaxor as the winning design.
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Logo Design Brief
Update/refresh corporate logo for a line of industrial equipment used in gas cooling, heating, and pressure regulation applications. Customers are industrial design engineers, chemical engineers, and industrial buyers. The logo currently consists of graphic and text elements that need updating to be more contemporary. We would like to keep but update the essential design "idea" in the logo, which features counter-rotating vortex flows (currently shown by concentric arrows circulating in opposite directions). Drop the "Inc" in the company name. Maintain presence of initials UVI. Drop the current tagline "A Thermal Solution". The final design must communicate this graphical idea of counter-rotating vortex flows, the UVI initials, and the Company Name, but in a more contemporary way.
Target Market(s)
Industrial gas cooling, heating, and pressure regulation systems.
Industry/Entity Type
Energy Industry, Industrial Chemicals, Plants and Process Equipment
Logo Text
UVI | Universal Vortex
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Graphic with counter-rotating vortex flows (update existing idea)
Nice to have
- Updated more contemporary look and feel throughout logo
Should not have
- tagline (remove)