Honey label for Mrs O'Connell's

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This customer received 68 label designs from 12 designers. They chose this label design from Raicho as the winning design.
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We have taken over an Australian honey business and will soon have 80 Langstroth hives ready to harvest. We've got bottles, jars and buckets, but they'll need a label! We have rebranded the business "Mrs O'Connell's" after Queensland's OConnell River where most of our sites are situated near. We're after a logo/label that suits the name and product. What comes to mind when you hear the name? Please show us with your design! You'll find our Design Brief attached for more inspiration and guidelines. Looking forward to seeing your briljant mind's production!
Updates
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Target Market(s)
Australian (local) market.
Industry/Entity Type
Food
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Make the name of the product (Mrs O'Connell's) stand out.
Nice to have
- A picture of an (old) lady and/or river. Also a colour scheme that catches the eye.