Trucking and excavating company in Canada needs a unique logo design

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This customer received 138 logo designs from 48 designers. They chose this logo design from jaxondesign as the winning design.
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Logo Design Brief
We are looking for a unique logo for our business. Something that stands out and catches the viewers eye whether on a piece of equipment or in print. We are looking for bold colours, and a distinct look that will make our logo and thus our name memorable with the viewer. Ideally this will be achieved while portraying the industries we are involved with, but we would like to avoid the over-used excavator boom overtop of the name. Be creative, think outside the box. Hide some details within the logo, or just have the name designed in a way that people can't help but look closer and be curious. Unique is key.
Will need to be easily embroidered, engraved, printed, etc.
Please see the attached examples of logos that we have found appealing and catchy, as well as some examples of colours we have found catchy.
Updates
Hello all, thank you for the submissions so far!
We have noticed a lot of designs with an excavator boom coming off the top of the Y or the V so we thought we’d address it here.
If using these type of designs, we would prefer that it be hidden within the logo if possible (think of the prime towing example). If it is being placed outside of the lettering, we would ask that you get creative and think outside the box - the excavator boom off of the Y or the V has been used too many times with other logos and doesn’t really accomplish the unique look we are going for.
Added Monday, November 8, 2021
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Target Market(s)
Civil and industrial construction, municipalities, oil companies, agriculture,
Industry/Entity Type
Aggregate supply and hauling & excavating with tracked excavators and bulldozers. Our main part of our business is the gravel hauling, but we are looking to grow both the gravel hauling and the excavating portions of the business.
Logo Text
Ryson Ventures Ltd.
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Something catchy, must draw the attention of the viewer. Would be nice if it was easily recognizable on a truck driving down the road. Hopefully the name will become memorable due to the design of the logo
Nice to have
- If possible it would be nice to utilize the entire name, but if it works better with the design we are open to abbreviating using RVL. We would prefer that the full name be incorporated somehow as well if the abbreviation is used.
Should not have
- No generic logos, we are trying to avoid tacky and cheesy logos. Please do not just place an excavator boom overtop of our name as we find that to be far too common