• US$150

• 77 designs

• 34 designers

---

Logo Design Brief

We are a chapter of a national non-profit conservation organization. We are in need of a new logo. Our current logo is attached and it is way too "busy" and ugly.
The new logo needs to include the national logo (red SCI block letters and “first for hunters” tagline), as well as our chapter name “National Capital Chapter”. We want something simple, so it’s easy to use on clothing and stationary. It needs to have a Washington, DC theme, but cannot use the Capitol building as another chapter already uses it (see the example that is "Washington Metro Chapter"). We also encompass multiple states, so it shouldn't be the outline of the District of Columbia. Our initial thoughts are that the logo should include the Washington Monument, as well as maybe silhouettes of the Lincoln Memorial and/or the Jefferson Memorial. It could also include cherry blossoms or deer antlers, as we are affiliated with hunting and animal conservation. Something simple is preferred to something complex.

Included is our current logo, as well as the logos of a few other chapters that we like. Also included is the national logo that we need incorporated (red "SCI" block letters and "First for Hunter" tagline).

Target Market(s)

Conservationists and hunters, predominately male, mostly aged 50+

Logo Text

Safari Club International National Capital Chapter

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Must incorporate SCI official logo (red block letters plus "First for Hunters" tagline) and must have "National Capital Chapter"

Nice to have

• Needs some sort of imagery that evokes Washington DC, such as the washington monument, lincoln memorial, jefferson memorial, cherry blossoms ... or anything hunting like deer antler

Should not have

• Must not have the US Capitol or geographic outline of Washington DC

---

Files

Download all files - 0.8 MB