• A$150

• 46 designs

• 24 designers

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Logo Design Brief

— Please fully read brief prior to submission —

Midwest Zoo is an open range safari style zoo currently under construction in NSW Australia, it will open November 2022, featuring exotic and native australian animals. This logo will be seen by 1 Million + visitors annually, advertised on social media, tv and multiple global programs.

Looking for 1 of 2 styles of logo either a connected logo (animals part of the ZOO wording), or unconnected with the animal part above or below the text. the logo should incorporate 2 - 3 animals from the following list:
1 Carnivore:
Lion
Tiger
Cheetah

1 Ungulate:
Rhino
Antelope

1 Native
Kangaroo
Wombat

1 Bird
Emu

Logo can have either the animals inside the wording / part of the negative space, or as a stand alone logo on top or below text of MIDWEST ZOO.

The ideal logo will be centred and even (able to fit inside a box, or rectangle) no round circle logos or bounded boxes.

Logo wording if seperate should be able to stand on its own as a brand itself (if seperate from the animals).

Text must be all capitals in a strong font (similiar to Gotham).

Logo must be bi colour and scales well, from Business cards to full size 2m+ signage

Colours are: Black and White or Black and Orange. (Or two tone neutral colours).

Logo should have ZOO as wide as MIDWEST or variations of that, with ZOO always being larger.

Have attached a similair ideal concepts for assistance.

Please no domestic animals in the logo, we aim to provide the view of open range safari so incorporating grass or foliage in the design is welcome.

Target Market(s)

Families, Media, Tourists, Television, Social Media

Industry/Entity Type

Animals, Wildlife, Zoo, Zoos, Conservation, Education

Logo Text

MIDWEST ZOO

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Gotham

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Capital Lettering, Scalable, Animals Incorporated or Multiple interchangable designs.

Nice to have

• Logo wording seperated from animal logo. Good use of negative space

Should not have

• Extreme or multiple colors, 2 tone preferred with either orange or yellow, no domestic animals!

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Files

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