Cycle Air - logo design for a new HVAC air filter company (environmentally friendly)

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Logo Design Brief
We need a logo design for a new company called "Cycle Air" who make environmentally sustainable air filters for HVAC in the US and Canada.
The logo should communicate a sense of environmentally conscious, recycled, air and purity theme. No specific colour requirements yet but leaning toward green and/or blue and/or black and white, though fully open to interpretation. We hope the logo will look good in both colour and black & white as sometimes it will be in B&W.
The logo itself can say "Cycle Air" and "Cycle Air Filters" with the word "Filters" being secondary (and less of a focus) so it should work both with and without the "Filters" word.
Target Market(s)
Homeowners in USA and Canada who have forced air furnace and A/C systems and are environmentally conscious
Industry/Entity Type
Direct to consumer retail. HVAC
Logo Text
Cycle Air
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Be clear and memorable. Work in colour and in black and white. It will be viewed as both "Cycle Air" and "Cycle Air Filters" so "Filters" can be added or dropped as a secondary component (ie: it can be removed and just be "Cycle Air" or in full "Cycle Air Filters" depending on the context)