Internal Company Values Branding Exercise
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This customer received 15 graphic designs from 9 designers. They chose this graphic design from SAI DESIGNS as the winning design.
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Graphic Design Brief
We are launching our new company values and need a couple of elements of collateral produced. Ideally we would have the following:
1. 1 pager that we could use as poster, screen saver etc
2. each value (branded as above) that can be used separately in emails, uploaded as JPEG's on system etc
3. Values with no underlying text - little icons that indicate what they are also would be good
Target Market(s)
Internal employees
Industry/Entity Type
Insurance Start up that owns a portfolio of niche brands - 4wd, caravanning etc
Font styles to use
Sans Serif
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- utilise some of the pantone colours (it needs to feel cohesive) outlined in the document below the content
Nice to have
- It needs to be adventurous, fun and in line with the content in the values - it would be great if it had little icons that pictorially represent each value!
Files
DOCX
EDA ValuesFinal
Wednesday, November 24, 2021
Payments
1st place
A$150
2nd place
A$100