New logo & style guide required

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This customer received 69 logo designs from 38 designers. They chose this logo design from Badhan as the winning design.
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I'm launching a brand new Orthodontic practice and would now like to produce my logo & brand style guide and work with the winning designer to further launch my brand roll out!
Once the winning logo has been confirmed, we are requiring a style guide to be used internally to ensure everything can align with the brand. This needs to include fonts, logo variations etc.
My likes: I really like simple and clean. Probably not any tooth related pics here as that is more standard dentist. I have attached a couple of things I like and photos for Inspo. (to give you kind of feel I am looking for). Think more private specialist, quality/expensive care rather than the standard dentist.
My brand concept will be based on personalised care (from me a top orthodontist) and excellence in orthodontics using digital modern tech. Clean, well designed and precise.
The brand will be built around a well known orthodontist who is a thought leader in the industry.
Target Market(s)
People looking for the very best orthodontic treatment . Specialist, professional care, smooth & quality experience . Getting access to the very latest technology and digital support.
Industry/Entity Type
Orthondontics
Logo Text
James Andrews Orthodontics
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- Happy to review different font options
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name.
Nice to have
- Elegant, quality, premium feel
Should not have
- Pictures of teeth (tacky slogans), bright colors, cluttered writing