• US$150

• 114 designs

• 45 designers

---

Logo Design Brief

Business sector:
We are an operator in the sports, fitness, adventure, wellness, and entertainment industries.

Company’s business:
We provide social, cultural, recreational and sports activities for all family members.

Service Offering:
• Developing, implementing, and operating new concepts for existing enterprises and facilities.
• Review, modify, and operate existing concepts to enhance the service offering and profitability.
• Design, build, and operate new single activity concepts.
• Design, build, and operate new multi-activity concepts.

a few explanation points:
1. The logo shall represent the "mother" brand of the Main company that will develop further business in future, it shall therefore reflect a combination of activity, fun, wellness without deviating from it being a corporate brand.
2. the future developments (example a community club) will have its own identity and logo however if the mother brand can be designed in a way that it can be used to relate the future logos to it then this will be an ideal situation. (I will add an example of this as an attachment ).
ATRAAS is the Arabic name for Gears (plural) however, we do not want an obvious gear in the design it shall be an abstract
The name is inspired and reflects various aspects
• Multiple elements of different sizes but equal importance running
under one housing to provide the end result (e.g., engine or machine)
• Precision (e.g., watch)
• Strength because of the solid nature of a gear.
• Synergy and collective effort (teamwork)
• Diversity (due to the different shapes, colors, material…etc.)
Some Brand Personality: (without forgetting the corporate part)
• Excitement: Imaginative, Contemporary.
• Competence: Reliable, Intelligent, Confident

Logo Text

ATRAAS

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• LOGO TEXT: A T R A A S Font style preferences: minimalist and simple. It has to be connected with the icon that will be used. The icon will be used as a symbol for our name using the initial "A" it can look like a wireframe in the shape of onigiri that has rounded corners or edges. You can use your design perspective to create a symbol out of the letter A. This icon idea is just an example. You can use your creativity to come up with an icon that represents my brand. Thus, you need to read the brief details entirely as this will give you an idea of who we are as a company.

---

Files