• A$150

• 23 designs

• 6 designers

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Label Design Brief

I am looking for 5 variations of cylinder label designs for my herbal tea company, to use on eco-friendly matte black cardboard cylinder packaging.

Earth Spell Teas is launching soon and will have 3 wellness teas, as well as 2 ritual teas. All organic and eco-conscious.
Wellness: Anxiety Blend (calming and soothing), Energy Tea (energetic and fresh) and Moon Time Tea (for women's wellbeing).
Ritual Teas: 'Centre' (clear and focused, to prepare for meditation and ritual work) and 'Manifest' (energising and powerful, to use during ritual and magical workings).

I am looking for an earthy, herbal, yet also an antiqued mysterious look, to compliment the brand's energy. I am an energy worker and charge the herbal blends with intention for customers. I would like the packaging to promote a magical and witchy feel to an organic herbal brand.
I also love the idea of watercolour being used in the design, but this isn't a dealbreaker. I am very open to the designer's interpretation of my brand!

I would like to see each tea blend have a different colour to suit the type of tea (eg: Manifest ritual tea using purples, Centre ritual tea using greens, moon time tea using pinks, energy tea using oranges, anxiety blend using blues).
I would love to see some rich, jewel tones incorporated in this product design!

I have added a few inspiration photos to this brief, as well as a logo mock-up which I would like used in the design. I would also like to see the brand name ‘Earth Spell Teas’ with this logo.

Target Market(s)

My ideal customer is spiritually connected (yoga, meditation, witches, healers, etc), interested in holistic wellness and environmentally driven.

Industry/Entity Type

Tea, Holistic Wellness

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 5 variations of a cohesive herbal tea brand label. I will need to include ingredients, brewing instructions and product weight on the label. I would also like to see indications that the packaging is eco-friendly and made in Australia.

Nice to have

• I would like to see some deep jewel tones incorporated in the label designs, with perhaps some gold for the ritual teas, to have them stand out as our luxury range.

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Files

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