Creating a logo for an corporate learning startup
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This customer received 285 logo designs from 88 designers. They chose this logo design from Shirin Studio as the winning design.
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Logo Design Brief
Alltius (http://alltius.ai) is a SaaS company that focuses on corporate learning. We want to make corporate learning effective, relevant and fun. We believe that the human brain is most underutilized natural resource, and our philosophy is to transform human capital so that every working adult can truly achieve their potential.
We are trying to create a brand that is edgy, cool, and inclusive. Since 50% of our learners will be women, we want to appeal more to them. I would like a logo that is bold and displays a sense of ascension. Types of fonts I prefer are Helvetica.
Don't think too much about the corporate part. You should think more consumer. Think of a fun, cool learning experience you had and make something that relates to you as a person. The logo should connect to people at an individual level. Think of Apple instead of Dell. Also the gray/blue/black theme does not work. Please don't make something looks like Coursera, Udemy, or any of the boring ed-tech companies. I want to see how bold colors like magenta, ochre etc. look like.
Updates
Sick
Sick
Target Market(s)
B2B US and Europe focused
Industry/Entity Type
Edtech, learning, gaming
Logo Text
Alltius
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name of the company, clean, bold, cool, edgy, inclusive (appealing also to women) logo
Nice to have
- Sense of being greater than oneself, some sense of community
Should not have
- Should not look similar to an existing logo