• A$210

• 304 designs

• 75 designers

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Logo Design Brief

Design a logo and branding guide for a movement and mindfulness app / website named Movement+

The idea of Movement+ is a place where people come together to explore what their body can do ... beyond just movement, we explore mindfulness, breathing and what it is to be human. We're alternative to the mainstream and set trends, rather than follow them.

The essence we're going for in the Movement+ look and feel is:
1. Freedom
2. Growth
3. Vibrant
4. Bold

Design shouldn't feel like a typical fitness brand with simple active people symbols. This shouldn't be something that anyone could design in Canva in 5 mins.
Explore all lower case, or all upper case lettering. Do not mix upper and lower case.

Colours of green and yellow are a rough guide. Do not combine yellow and green. Choose either. If you feel another colour is better suited we are open to creativity.

Think strong, memorable, iconic branding like Apple, or Nike. The logo must reflect the brand values and invoke a feeling of freedom & growth. If it doesn't make you feel something when you look at it, do not submit.

We've provided a basic guide in the images attached to the brief of some logo styles we like. DO NOT COPY THEM. Original, creative ideas only will be considered.

Target Market(s)

People interested in movement, feeling healthy, meditation, Yoga, Qigong, TaiChi, breath-work, personal growth, the body.

Industry/Entity Type

Health & Wellness

Logo Text

Movement+

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Make the icon tell a story about movement, freedom and growth … think symbolic the Nike swoosh symbol.

Nice to have

• Strong, memorable, iconic branding like Apple, or Nike.

Should not have

• Design shouldn't feel like a typical fitness brand with simple active people symbols.

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Files

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