International medical technology company - new culture, new logo!

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This customer received 109 logo designs from 37 designers. They chose this logo design from jengges as the winning design.
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Logo Design Brief
Our orthopedics business/division culture is being formed around three key words: talent, focus and belief. With this in mind, we'd like to distribute swag (hats, patches, bags, stickers, etc.) with an attractive logo that features a creative design encompassing these three words. The design does not have to simply be the words themselves - an attractive logo that has the words built into it may be better for us. The design may include the word "Orthopedics" as well but is not a requirement. Apparel will likely be black or heather gray in color, so logo color should contrast well with black or gray as the backdrop. Attaching a design that we really like - please note that this is not our actual company, so please do not use this company's name in your design.
Additional information:
Division name: Orthopedics
Key words: talent, focus, belief
Background colors: black, heather gray
Target Market(s)
Our sales and marketing team
Logo Text
talent focus belief
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An emblem-style logo with the words talent, focus and belief included in it somewhere
Should not have
- No bones in the design please