• A$150

• 127 designs

• 40 designers

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Logo Design Brief

Secret Valley is a boutique arts festival based in Australia. It's a collaboration of artists, dancers, musicians and teachers. Together we create a space to dream, connect, learn and inspire. Disconnected from modern civilization, we awaken the sense of belonging with the natural world around us. We are a new festival and are looking to create a brand voice starting with a festival logo.

DESIGN UPDATE - Hey team! Some really groovy designs coming in. Few updates:
- This logo will be used across website headers so it should be more horizontal / rectangular in its design.
-Less is best. Simple line drawings of valleys / mountains / crescent moons / stars etc are looking great
- Simple san serif texts are looking best but open to interpretation
- If using colour please keep to a blue / green gradient
- We want the final design to be playful but classy. We are not a law firm, but we do want to attract wealthy individuals to a magical experience in the forest.

The festival is based in the Capertee Valley NSW surrounded by incredible views, vistas, hills and sunsets. The final design should encapsulate our return to nature.

I've included some inspiration below and a photo of our celebrations at the festival this year. We love line drawings and geometric shapes. We also have inflatable mushrooms onsite so it could be fun to include these but not essential. Please get creative, have fun I cant wait to see your designs!

Target Market(s)

Young vibrant dancers and festival goers. 25-40years

Industry/Entity Type

Festival / Events

Logo Text

Secret Valley / or / Secret Valley Festival

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Line based graphical elements, see inspiration images

Nice to have

• We're happy with Black & White but if you think it needs colour greens & blues are best

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Files

Download all files - 5.7 MB