• A$240

• 93 designs

• 54 designers

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Logo Design Brief

We need a new logo designed for a construction company in Australia. Capital Solid Surface is a solid surface fabricator and makes unique, bespoke, curved custom-created finishes.
Our unique selling point is the seamless, curved nature of our work and we would like our logo to reflect this.
We would like to see designs that use the colour green. Preferably a one colour logo, but a maximum of 2 colors is acceptable.
Our final design should convey quality, curves, and professionalism.
We would like the logo to be able to be represented both horizontally and vertically.
Please refer to our logo design brief for more detailed information.

Target Market(s)

As we are a finishing trade, we primarily deal with business customers. Our business customers fall into 2 categories • Joineries / Carpenters • Interior Designers Our clients are looking for a highly skilled, professional, reliable, organized & service focused Solid Surface Fabricator. Our brand needs to encompass an element of professionalism. Our Solid Surface is a beautiful, expensive, high-end product and our logo needs to convey this quality, prestige and beauty / uniqueness.

Industry/Entity Type

High End Construction Industry - Finishing Trade

Logo Text

CSS

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Please refer to Logo Design Brief regarding fonts

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Our Logo Should Be: • Curved, without hard edges – to reflect the unique curved quality of our product • Simple – easily identifiable at a glance. It should be unique without being complicated • Timeless – Our logo, like our product, should be timeless and avoid trends. We would like to still be able to use long into the future without looking dated. • Versatile – We would like to be able to use our logo in a variety of sizes and situations. It should be able to be produced in full colour, greyscale or black and white. o Ideally, we would like both a horizontal version and a portrait version of the logo. • Appropriate - for our business and target audience. Our Logo Design Style Should be: • Mature over youthful • Sophisticated over playful • Luxurious over Economical • Abstract over Literal • Flat over 3D • Minimalist over Illustrated - Please refer to our Logo Design Brief attached to this project.

Nice to have

• We would like to see both horizonal and portrait versions of our logo. I should be able to be printed in black & white or full colour clearly. We would not like more than

Should not have

• Should not have too many colours, hard edges or complicated patterns. Please refer to our Logo Design Brief attached to this project.

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Files

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