• C$370

• 44 designs

• 8 designers

Web Design Brief

Hello Designers.
We are a popular supplement brand in Costco and we also sell online.
Our branding and messaging has changed and we need your help with this!
Historically we were selling to 50 plus ladies. Our website reflects this demographic.
We are now shifting to a 35-55 male and female. The big pivot is we advertise on radio and specifically rock stations. We use humour, music and more conversational language. Our best customers are parents who like rock and roll and who don't usually eat the best.
78% of our traffic comes from the phone so I am more interested on how this is going to look on the phone.

Some of the new topics on the website are
"The perfect Karen Customer"
"Our Growing Facility"
"Karen VS Super Big Mega Company" (Note: this is a skit we do on the radio where a big mega company is trying to take down Karen but fails. It's going to be a cartoon style page that is fun/tongue and cheek"
"What you need to know"
"What To Expect"
"Feel The Music". This is a page where we support local bands and get them on the radio. It's a community based project for musicians.
I would also like to see some Call To Actions and a Store Icon.

Have fun with it. You can get photos from our website and also on our Facebook Page which is "Karen Marine Phytoplankton". There are many photos on there as well on the "Photos" icon on our page.

Our website is thekarenproject.ca.

I don't need coding, I am looking for a new look.

Have fun it!!

Updates

Hi Everyone I’m getting a lot of the same thing which is nice but was hoping to get something different. Something more rock/edgy
Added Tuesday, February 8, 2022