• €110

• 110 designs

• 46 designers

Logo Design Brief

We need a logo for a startup company that will produce a publishing and book purchasing site, a bit like Amazon. It is going to be NFT and probably in some parts metaverse based.

We need a logo for a startup that would build a website that allows authors to publish books and readers to buy and read them. It would be NFT based and probably some parts will be in metaverse. It should also be possible to play quiz like games on the site and make money on them by play-to-earn crypto way. The name is legerly. Check the site audius.co, it is going to be a bit of that concept. Audius is music but this is going to be free reading of books.

We want "simple" and clean logo like spotify. Their logo is simple but it also exactly shows what they are doing. The name needs to be besides the logo also but also be able to be used stand alone.

The design specification below is more for the website but it gives you an idea of how we want that to look so that you can figure out how the logo would fit in.

Also in complement with the design spec then if possible throw in a bit of gaming feeling and also a bit of metaverse feeling.

Taglines, or maybe more of vision. It is 2 of them since we are aiming both at authors and readers:

Vision:

Give every writer the opportunity to be published and make money with the rights kept.

Give readers the opportunity to make money by reading.

Explanation of the word:
legere=latin for read. Just removed the e.
A bit like ledger as in distributed ledger in blockchain.
ly=just an ending to make the word easy to pronounce.

Specification design

This specification is mainly for the coming website but the logo should fit into the site and use same color scheme.

Minimalistic, modern looking.

Mostly white.

For colors, use the color scale of the Zodiac sign Leo. This is an example: https://horoscopes.lovetoknow.com/astrology-signs-personality/leo-colors-palettes-help-you-shine


https://www.thehoroscope.co/love/leo-Leo-Color-Characteristics-and-Love-19.html

Gold and purple should be the dominant colors:
https://www.astrology.com/zodiac-signs/leo

The colors like this but white should be dominant and it should be less aggressive:
https://johnwick.movie/


Get inspirations from HBO max with gradients and shadings e t c:
https://www.behance.net/gallery/124963621/HBO-Max-UIUX-Design

Target Market(s)

Books, play-to-earn, NFT, Metaverse

Industry/Entity Type

Book publishing/selling.

Logo Text

legerly

Logo styles of interest

Abstract Logo

Conceptual / symbolic (optional text)

Font styles to use

Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• A simple yet elegant logo like Spotify.

Nice to have

• ideally the logo should also describe what we are doing, like Spotify.

Files