Trading company need to develop packaging design for a new nuts brand.

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This customer received 98 packaging designs from 12 designers. They chose this packaging design from falcon.wings as the winning design.
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Packaging Design Brief
We need a packaging design for a new nuts brand.
- Packaging format - doypack packaging with zip lock 150 g - 150x220mm
- Product line will include all possible types of nuts. We would like to take a pistachio like an exampl for developing design.
- The main task is to connect the whole concept to the chameleon character /hero (Example of the image is in Uploaded files, but you don't need to use it)
- In design we expect modern, creative and non-standard solutions, we focus on minimalism
- Packaging mustn’t be transparent or craft
- The future product will be a premium segment
- We expect front and back design of packaging
- Our competitors: Camel and Seeberger (Examples of competitors' packaging, I will attach in Uploaded files)
- Future brand would be sold in different countries therefore the design must be universal, not connect to any region, country or place of nuts growth.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.