Logo for a new self-storage company called SHIFT Storage: Want to feel Simple/Stable/Safe/Reliable
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This customer received 109 logo designs from 30 designers. They chose this logo design from hamkur as the winning design.
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Logo Design Brief
This is for a storage facility company like https://www.morningstarstorage.com/area/oklahoma-city-rv-storage/ that stores a lot of vehicles that have a gear shift so that's inspired the name. People also use storage when making a shift in life (move, death, divorce, etc). So we want a low key nod to the design on a gear shift, using orange as a primary color (exactly what https://www.publicstorage.com/home1?pid=kwd-11323743%3a17488034%3a670201274&SWID=Search+Google+199466382398+public+storage+e+&cid=8050&source=google&medium=cpc&cmpn=17488034&adgrp=670201274&term=public+storage&mt=e&adpos=&cont=199466382398&sl=%7bsitelink%7d&lp=clp&loc_physical=9026176&loc_interest=&tid=kwd-11323743&pspaid=t&gclid=CjwKCAjw6dmSBhBkEiwA_W-EoHJiOve1pPY_YlNv7768qlKzKR5vn5iipvf6_mAViArIJAKQIXF1jRoCFM8QAvD_BwE uses, and if you need a secondary color please use the navy color in the attachment that says 10th street storage.
In the attachment we like the color layering of the one second to the top left and we liked the logo but not the font or gradient of the second from top right.
I think we are trying to evoke a easy / stable / safe/ reliable message with our branding overall. No gradients.
Target Market(s)
RV and Boat Owners
Industry/Entity Type
Real Estate: Self Storage
Logo Text
Shift Storage
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Other font styles liked:
- I think the word Shift needs to be in all caps so the F differentiates for the word Sh*t :) . designer choice; no script; no decorative;
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- THE SHIFT GEAR TREE DESIGN AS SHOWN IN THE OTHER SAMPLE LOGOS: Specific colors provided: the color orange that public storage uses; really want to use the simple lines from the top of a manual transmission gear shift.
Nice to have
- In the attachment we like the color layering of the one second to the top left and we liked the logo but not the font or gradient of the second from top right.
Should not have
- something hard to read