Creative Designer for Fishing Product Web Design

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This customer received 16 web designs from 4 designers. They chose this web design from pb as the winning design.
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This is no ordinary fishing website or product. We are an artisan fishing company with hand-crafted merchandise. Our style is anything but average so when it comes to the design we seek creativity and hope to capture a site that brings a wow factor to the digital storefront of our business "our new site".
We already have some of the artwork created that we will want to use. But these art scenes we're for another project and are not intended just to convert them into a web page. We would like just certain items extracted and implemented into a new website design that blends the art well into the new web design.
Our files are. AI and would like the final files to remain because they will be animated. This means it is important to keep the artwork in vector format so it can be animated.
I have included a pdf of a design where a designer just used the files and implemented the entire scene into a site design.
This is an example of what we do not want. We want to remove elements from the designs and incorporate them into a website where the site is the main focus on selling products and not taking away from that purpose.
Target Market(s)
People Who Buy Fishing Gear
Industry/Entity Type
sportman
Number of Pages Required
1 page
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A Fluent design that showcases the man "fisheman" vs the beast "the fish". The focal point of this is to showcase how strong our fishing equipment is and a battle for the history books between a skull fisherman and a beast of a fish.
Nice to have
- A fluent design that flows with seamless transitions from page section to page section where it all blends nicely. It is up to the designer to be creative and come up with concepts to incorporate the art into the pages that blend well. The main things we want to use is where the fisherman is battlin the fish and where the fish is finally being caught to showcase the strength of the fishing equipment.
Should not have
- we don't want the art scenes to just be placed on the pages in a web format. We don't want to use all the artowk in every scene. Mainly extracting the important assets and creating a new fresh design that brings all sections of the pages together flowing nicelly.