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Logo Design Brief

Start up, female led, female focused cannabis accessories business. Initial product line is vape pens and cases for vape pens but open to expanding. The business name is plouma. Preliminary mood board included below.
This will be an ecommerce business that will feel like a boutique. Lots of color, lots of texture. We will open with a relatively small amount of products so the branding feels even more important to attract the right customer. I'm happy to answer any other questions via message!

I know what I like. I'm looking for a statement logo/wordmark that doesn't have to incorporate what we sell but instead represents our aesthetic.

I live in Brooklyn, NYC and I see a LOT of imagery everyday. I like streetwear. I like old school black and white van slip ons. I like rattan and lacquered wood in bright jewel tones.

I chose the name plouma as sort of an anglicized version of "pluma" or "la pluma" in spanish. Plume, in english, means either a feather or a puff of smoke. In spanish, pluma also means pen. I love feathers and some other feather imagery but I don't want a logo that looks too literal. I like the wide to narrow, more retro looking fonts but I don't want anything that might feel dated in a few years (which I think is a lot of what I'm seeing lately!).

The color palette I've selected below includes things that I'm open to- certainly not all that I want included. The mood board includes some ways that I like color working together. I like cool tones and saturated colors- I don't think I will be satisfied with anything warm.

Updates

Hello! I have received wonderful customer service from DesignCrowd because none of the submissions aligned with my vision. I think what was mostly missing was visual elements- i think a wispy, full feather could be incorporated into the design. It doesn't have to be a feather- anything that isn't letters! But also nothing that looks too much like a marijuana leaf. I realize I prefer the softer, curvier letters that look like art. I am open to anything- I think I did a good job describing my aesthetic in the brief and the mood board captures how "not simple" I like things! Thank you in advance- Louisa
Added Monday, August 1, 2022

Target Market(s)

"the modern mom"; professional womxn in urban and suburban areas in the US

Industry/Entity Type

cannabis and fashion accessories

Font styles to use

Serif

Sans Serif

Decorative

Script

Other font styles liked:

• bold, retro, curves and shapes

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• flexibility- i'd like to be able to have maybe an icon that is as recognizable as the logo

Nice to have

• i want it to feel airy and soft (but doesn't have to "look" that way)

Should not have

• nothing too pot leaf or hemp looking

Files