New automotive soft goods company in need of a logo!
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This customer received 159 logo designs from 74 designers. They chose this logo design from Gethuk_Studio as the winning design.
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I need a logo design for a new company in the automotive enthusiasts and collectors market. The company develops products for performance and luxury cars, specifically in the storage, protection and car care aspect. Initial products include wheel/tire covers, steering wheel covers, and car covers. The name comes from two words: hibernate and hypersport(motorsport and exotic cars). A company selling products that cater to the off-season of racing and cars. I want the logo to represent these ideas whilst incorporating a hedgehog, which I recently learned hibernates, as a mascot. I've attached an ai file of what my work in progress. it is important to know that LESS IS MORE. I want simplicity in the logo. You can analyze my work and the direction I am heading.
I've included some links of prospective companies that share the same field:
www.sparcousa.com
www.ammonyc.com
www.obsessedgarage.com
Updates
Although there are many entries that are great designs on their own, I am still searching for the one unique design that makes me think "Yes that is the one" at first glance. I'm extending the submission deadline. I am looking for the one unique logo that makes the company feel Luxurious/Modern in the world of Automotive and Motorsports!
Target Market(s)
Male and Female, Ages 16-65, Owns 1 or more cars of high physical and/or sentimental value.
Industry/Entity Type
Automotive
Logo Text
Hyprnate
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Font type established by .ai file for company name. Include a Hedgehog or Bear as mascot for logo.
Nice to have
- Yellows, blacks, and whites. Minimalist design with use of negative space.
Should not have
- No racing shapes/flags/design.