• US$350

• 159 designs

• 74 designers

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Logo Design Brief

I need a logo design for a new company in the automotive enthusiasts and collectors market. The company develops products for performance and luxury cars, specifically in the storage, protection and car care aspect. Initial products include wheel/tire covers, steering wheel covers, and car covers. The name comes from two words: hibernate and hypersport(motorsport and exotic cars). A company selling products that cater to the off-season of racing and cars. I want the logo to represent these ideas whilst incorporating a hedgehog, which I recently learned hibernates, as a mascot. I've attached an ai file of what my work in progress. it is important to know that LESS IS MORE. I want simplicity in the logo. You can analyze my work and the direction I am heading.

I've included some links of prospective companies that share the same field:
www.sparcousa.com
www.ammonyc.com
www.obsessedgarage.com

Target Market(s)

Male and Female, Ages 16-65, Owns 1 or more cars of high physical and/or sentimental value.

Industry/Entity Type

Automotive

Logo Text

Hyprnate

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Font type established by .ai file for company name. Include a Hedgehog or Bear as mascot for logo.

Nice to have

• Yellows, blacks, and whites. Minimalist design with use of negative space.

Should not have

• No racing shapes/flags/design.

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Files