• NZ$250

• 92 designs

• 39 designers

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Logo Design Brief

We are an established gourmet kitchen in Kiwiana New Zealand, under the name of "Peake's Kitchen". Peake is our last name and also symbolises being at the top or highest point of something. We in turn focus on hand made flavoursome and exciting creations, which also display a vibrant spectrum of colour, using seasonal produce, microgreens and edible flowers.

After a successful year of focusing on the "Savoury Side" of our business, we are now expanding our brand to include a complimenting "Sweet Treats " ice cream parlour section of the establishment. We will be featuring gourmet ice cream scoop sundaes in a cone (not soft served) with sauce, sprinkles and a cherry on top.

We would like the brands colours of blue and pink (rather than peach) to be included and similar font style for the "Peake's" text of "Back to Black Demo". The kitchen part was "Gilroy font" but this is up for experimentation of other font types for the "Treats" text. The logo will be used to create branded products, signage, a neon sign, merchandise and more. Let your creative juices flow and help us stand out!

We will include both the white version and black background versions of our current/ original savoury logo for reference. Even using similar aspects of the current logo in the new logo could be considered in the design process. An Ice cream cone with the Peake's Kitchen logo integrated into the design (without the knife and spatula) is a possible idea. The original logo had blue and peach but we have now gone with a more "PINK" tone to create that 80s neon effect, but do not have this version on file. We definitely portray a funky retro vibe and even have an old school free to play arcade machine for the kids to play on in the dining space.

Check us out at www.peakeskitchen.com

Target Market(s)

Families and Foodies

Industry/Entity Type

Ice Cream Parlour

Logo Text

Peake's Treats

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Logo styles of interest

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Font styles to use

Other font styles liked:

• back to black demo

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A classic looking ice cream in a cone (NOT SOFT SERVE ICE CREAM), Ice cream parlour style

Nice to have

• An ice cream cone with one pink scoop and one blue scoop. An Ice cream cone with the Peake's Kitchen logo intergrated into the design (without the knife and spatula)

Should not have

• SOFT SERVE ICE CREAM CONES

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Files

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