Nut Butter Packet Packaging Design
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This customer received 24 packaging designs from 3 designers. They chose this packaging design from Giovanni as the winning design.
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We need packaging design for a nut butter packet, across three flavors. What's unique about these nut butters is that they're colored (blue, pink, and chocolate) and we're looking for concepts that show the consumer that the product is colored. We currently have black packaging with a slight color hombre, but are looking for concepts that really show off the color, while maintaining a premium look. I'm attaching an example of how another brand did black packaging while showing the product as inspiration, but I would like to see other concepts like using a white background, or different colors, or maybe even something 80s inspired to be fun with personality.
Target Market(s)
men + women, aged 25+, premium
Industry/Entity Type
food
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- showing a drizzle of our colored nut butter on the front packaging