• US$240

• 236 designs

• 51 designers

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Logo Design Brief

Our current name, Old South Federal Credit Union, was needing to ditch the "old south" stigma & name so we have decided with a new name of One South Federal Credit Union. Our current logo is an O with an S through it and colored with the American red, white & blue. We would like to get away from the RW&B color with the new logo. We would like to keep the logo able to fit in a square design so we will not have to change our marquee sign frame for our building. For anyone who does not know about a credit union, we offer banking services to our members & operate similar to a bank except for the ownership--the entire membership owns the credit union with a par share of $5, where a board of directors own a bank. So we are a financial cooperative. We are not able to serve a broad, online, virtual market. Basically, we are geographically tied to Natchez, MS & Vidalia, LA (USA), the two areas we serve. We would like to keep the design clean with just 2 or 3 colors and would be good with it being on a white background but the right design may be something totally different & we just don't see it yet. We do not have a tag line at this time. I have included a copy of our current logo so you can see what we are changing from to go to the new name and design. I also have attached a design I came up with myself but just thought it needed something extra like a symbol but could not put a finger on it. But please don't let that design form your design--it can be far from what I have.

Target Market(s)

Primary desired age group is 18-35 with secondary 35-50 in our geographic location

Industry/Entity Type

Banking/Finance

Logo Text

One South FCU or One South Federal Credit Union

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Need the design to fit into a square marquee sign, as we would like to keep our current sign

Should not have

• Would like to stay away from red, whit and blue--these are the current logo colors of our Old South FCU name

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Files

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