Connect the Dots: Maximize Opportunity Logo
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Logo Design Brief
This logo will be used to help establish a working group motto (it will not be customer-facing). This is a newly formed team consisting of 3 long-time employees and 3 new hires. I'm also new to the company and building this team. The motto will be "Connect the Dots: Maximize Opportunity" (CDMO). The type of company we work for is a Contract Development & Manufacturing Organization (CDMO). So, I'm trying to play off that acronym. We're a high-tech firm, so I don't want anything too much like the old connect the dots kids games. That's a bit obvious. I need something more sophisticated and inspiring. See the attached file for the primary and secondary color palette.
CDMO does not need to be horizontal. It can be vertical with the words coming off it:
C onnect the
D ots
M axmize Opportunit
O pportunity
It could be diagonal. Be creative with it. Or, "CDMO" doesn't have to be there at all. It could be that the first letter in each word is different (bigger, different font, different treatment, etc.)
Target Market(s)
Internal team. Younger marketing professionals in scientific field (DNA, RNA, Protein)
Industry/Entity Type
Cell & Gene Therapy, building cures for rare disease. Very scientific (DNA, RNA, Protein)
Logo Text
CDMO / Connect the Dots: Maximize Opportunity (the words are more important than the "CDMO")
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colors from attached palette.
Nice to have
- Could have elements of plasmid DNA, mRNA, or CRISPR enzymes (check Google images)