Consulting business Midwest agriculture logo

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This customer received 150 logo designs from 65 designers. They chose this logo design from Sujit Banerjee as the winning design.
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Logo Design Brief
For my company Midwest agriculture, I have this older logo design that I would like changed into something more modern kinda round or oval, maybe amoeba or a fruit/vegetable with just the initials MWAg or MW-Ag
I’m pretty flexible on the colors or the design if you have some ideas you think would look nice. I’m super open to seeing a fresh take. I will provide two older logos for reference.
The company specializes in organic & synthetic fertilizers for plants, we have a laboratory for tissue/fertilizer and soil analysis. Another main area we serve is consulting with farmers and nurseries to grow highest quality produce available. We use a good bit of new high tech equipment nowadays to monitor and record crop data. We also produce some chemical processing equipment for juice and food industries
Some keywords would be agriculture, food, technology, chemistry, consulting, health, information, farm, greenhouse, soil, fertilizer
Lemme know if I can provide any more info! Thanks!
Target Market(s)
B2b and b2c
Industry/Entity Type
Agriculture & consulting
Logo Text
MWAg or MW-Ag
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The designers personal touch
Nice to have
- I would like something that looks smart but also approachable, friendly but professional. Sorry if this is vague.
Should not have
- A generic feel