• US$150

• 93 designs

• 44 designers

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Logo Design Brief

I am a new independent education consultant in Wisconsin. I help college-bound students and their families "win" at the college application process with less stress and more strategy. I help them discover what they want, build their college list, craft a stellar essay and put their best foot forward on their applications. My business name is "W College Consulting." The W is for Wheeler (my last name) and it also works because I'm in Wisconsin and because it stands for win. I was partially inspired by the hand sign people make when they win - two thumbs put together with palms down to make a W.

I'd like the logo to convey confidence, maybe something academic, and maybe working together, but nothing too sappy or obvious, such as two hands shaking. Anything about self-discovery or finding the right path can work, too. Please use the W in whatever creative way you can think of.

I have a pantone/PMS color for my writing business -- Pantone 5425 C -- and I'd like to stick with this color for the new business as well.

Target Market(s)

Parents of college-bound high school students who seek help with the college search and application process

Industry/Entity Type

Education/College consulting

Logo Text

The main thing should be the W. You can try it with a prominent W and the words College Consulting as well.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• I like Avenir, Calibri, Garamond

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A "W". Pantone 5425 C. A logo that can work in black or white as well, if needed.

Nice to have

• I uploaded the logo designed for me for my longtime marketing communications and writing business. I know it's Pantone 5415 but the color is close. It gives you an idea of what has worked well for me. This does not mean you should do something super similar, it's just for you to know. You can also see the aesthetic at www.pkwcomm.com to get an idea of what has worked for me well in my other business.

Should not have

• Nothing sappy or trite or too obvious. Nothing overly whimsical or uncool :)

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