Refining an existent "International Actors' Collective" web design
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This customer received 18 web designs from 5 designers. They chose this web design from pb as the winning design.
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Web Design Brief
Hi there,
We've created a new website and have also given our brand a new colour coating. We're quite happy with the basics we have but would love for someone to bring our brand to life a little more and make it look prettier by adding some design to the pages! Basically, refine the base and add the layers to it, for it to leave an impression.
The website is here: https://www.playactors.com/home
(It's not yet optimised for smaller screens - tablets or phones, so please ignore those views and focus on the laptop view only!)
Who we are:
A collective of international artists. 16 actors, born out of 14 cultures and speaking 12 languages. Out of our love of playing we’ve taken agency, and made London our collective’s home. It is mostly from here, that we work to nurture each other’s careers and grow.
What we want to express visually:
multicultural,
collective/community,
artists more than actors,
professional/business minded,
playful (without becoming kiddy)
freshness
Note on colours: Attached are the colours we're currently using. We're quite set on them, as for us they represent earthiness, diversity, professionalism and freshness. All the things we want. But do challenge us on them if you want to!
Also attached a document with the pages we'd like you to look at and any random notes specific to those pages.
We're looking forward to receiving your ideas!
Eva-Marie
Target Market(s)
International Casting Directors, Producers and Filmmakers (UK based but not limited to)
Industry/Entity Type
Talent Agency / Actor's Collective
Coding
Coded - Design and coding required
Number of Pages Required
5+ page
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fonts and font styling. Subtle or not so subtle graphic elements that bring the feeling of our brand across. More uniformity in visual language across pages. Page layout tweaks. How we use our colours.
Nice to have
- Would be nice to pick up our squiggles again somewhere...
Should not have
- Changes to the logo visual as such (Font can change and colours if must). Changes to page structure and content itself. Our wording is pretty final as are our thoughts for videos, that are currently mapped out as placeholders.