• US$300

• 358 designs

• 140 designers

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Logo Design Brief

We are a construction firm that builds extremely high end custom homes for private clients that have surrounded themselves with architects and interior designers to provide design guidance. Most projects are over $2,000,000 some are over $5,000,000.
Please do not include an image that is shaped like a house, that is overdone, and not serving the market that I am after. Also please don't use the initials CBG in the logo. The brand focus is the word Clarity. The "Building Group" is there to keep it related to construction, but the words "Building Group" should not be as large or as bold as Clarity. The branding that I am looking for is closer to the branding for an Architect or an interior designer, or even a fashion brand. Less about macho construction, and more about refinement and thoughtful design. It is more important for the logo to resonate with the wife, since the husband is not usually the decision maker in this industry.

The word Clarity was chosen to reflect two ideas:
1) The tag line that reads: "Your vision is our vision" which describes our dedication to getting the project built to the exact specifications from the homeowner and their design team
2) The business model is based on a construction agreement known as cost-plus-fee, which means that all pf the project's financials are open and transparent. The homeowners see all of the subcontractor proposals, material receipts and the subcontractor invoices, nothing is private, they have CLARITY about all of the project costs.

Target Market(s)

Less about macho construction, and more about refinement and thoughtful design. It is more important for the logo to resonate with the wife, since the husband is not usually the decision maker in this industry.

Industry/Entity Type

Architecture, Interior Design, Fashion

Logo Text

Clarity Building Group

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The word Clarity to be way more important than the words "Building Group".

Should not have

• An Icon of a House, the Initials CBG,

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Files

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