• US$179

• 26 designs

• 16 designers

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Logo Design Brief

Logo for a winter ski film event called "Winter Kicker" A kickoff event for skiing and snowboarding in/around Milwaukee, WI. The main focus of the event is a ski film premiere at our drive-in movie theater (but don't necessarily want that included in the logo due to not always having access to the movie screen every year). Midwest skiing and snowboarding is unique and thrives in terrain parks, rope tows and a great small feel ski culture.

We are The Rock Snowpark https://www.rocksnowpark.com/ (ski hill) and are hosting the event. Need a logo with the words "winter kicker" in it, has a winter/skiing/snowboarding feel as well as maybe has our snowpark logo? or "Winter Kicker at The Rock Snowpark" This is our first year running this event, goal is to have be an annual event for winter enthusiast to enjoy every fall. The event is on November 5th.

Logo Text

Winter Kicker

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I'd like the logo's text to be stacked and centered, similar to example 1. This will make it easier to read without taking up unnecessary space on various materials (unlike our long but short Rock Snowpark logo). The text in the logo should be slightly curved either all downward (opposite of example 1) or both curved towards the center line (top line curved downward and bottom line curved upward). NOT straight line text. I like the idea of keeping it all cool colors / varying shades of blue. I like the dark blue border on examples 1 and 3. I'd prefer for this darker border to be our Rock Snowpark blue, color code: 06203C. The text colors can be played around with a bit. I like the the light, icy blue and white gradient look on examples 1 and 3. I also like the subtle snow effects on examples 2 and 4. We might just want to be careful about putting too much snow in this logo since this event will not be an on-hill, snow-experience event. However, I also like the snowflake with two accent lines in example 1; if we were to incorporate this into our Winter Kicker logo, I think it would look good in the middle of the logo, between the two lines of text, with the text bowed around it. Emphasize NO "graphics" in addition to the text logo. Since this is an event and not a brand, I'd like for it to just be recognizable, unique-looking text as opposed to any additional art or visuals (i.e. snowboarder, goggles, mountains, etc.). I'd like for the "Winter Kicker" text to be more bubble-like and playful as seen in the examples attached. I'd prefer for both "Winter" and "Kicker" to be all caps and about the same size. Possibly having one of the logo styles with "AT THE ROCK SNOWPARK" in Rock Snowpark orange, color code: F58026, underneath the main Winter Kicker logo in a smaller and different, sans serif font (preferably thin?) - as not to draw major attention to.

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Files

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