• US$150

• 135 designs

• 54 designers

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Logo Design Brief

We are a small hunting and outdoor apparel startup and we need a fresh new take on our logo, but designing one is beyond our capabilities. Our name is simply "Reasons." Our slogan is, "the only excuse you'll ever need." It's a play on words, because whatever you want to do (hunt, buy something, etc) you can always justify it with "because reasons." For example, much of our apparel will be geared towards hunters and their spouses and have designs that say things like "I hunt because reasons" and for the ladies, "He's out hunting so I'm going shipping because reasons."

We currently have a logo using the "R" of reasons and incorporating a "slash" from the "x" in excuse to form sort of an "Rx" logo (see attached images). However, it's a bit generic and not specific to hunting. We'd like to redesign the logo so that the logo is ostensibly the same (still the Rx), but the "R" is made up of a deer head silhouette.
Requirements:
1. Maintain a similar overall design: an R shape with a leg that extends and is crossed by the red brush-stroke style style forming an Rx logo.
2. Please incorporate the same "brush stroke" that is already used in the current design because we use it in other part of our designs (image included).
3. The R is made up of a deer-head silhouette with antlers
4. The R looks like both a deer head and the letter R
5. In the end, we would like two versions of the logo: one with the red "slash" and one with a pink "slash" (for the ladies).

Examples of some deer heads with antlers are attached as an example and for reference.

The requirement is for the logo only, but if you'd like to take it step further and recreate some of the images we already have for a more holistic approach then please feel free!

Logo Text

A deer head with antlers in the shape of an "R" with a long leg that extends and is crossed by the slash to form an "Rx"

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