• C$150

• 166 designs

• 60 designers

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Logo Design Brief

The business's mission is to inspire minority women to live peacefully with self-love and emotional freedom by addressing issues with emotional scars and self-limitations while breaking barriers that keep women from harnessing their full potential. We accomplish this by in-person experiences.

Your task is to design a logo that embodies the vision above. Something that is classy yet fun.

The look and feel of the brand should be: Inviting, passionate, and fun

existing brand colours: 7F1138 and BC4D87 (Accent colors were 266F76, 0F8C84)

Please use Check this Board out on Pinterest for inspiration!
https://pin.it/1i1I1M7

Target Market(s)

Female 28 to 40 years old She is an African American female between the ages of 28 to 40. She lives in a metropolitan area, has at least one college degree, and is currently employed in the main corporate industry (such as finance, technology, entertainment, and business administration/management), making six figures. She is interested in self-care and self-improvement and is conscious of her mental health. Convenience and order are prioritized when she is planning and is in motion. She is new to the city with no new friends or has outgrown her current circle of friends, feeling misunderstood. She's single or in a relationship that is struggling. She is looking for a way to explore self-discovery, embrace her inner truths, and discover her tribe of friends that support her. Pain Points: She feels alone and that no one can relate to what she is going through. She shrinks herself while idolizing others because she doesn't feel good enough. She feels something is missing in life but struggles to step outside her comfort zone. She feels tired and rundown because there is no life/work balance. She is scared to be herself as she struggles with the idea of rejection and judgment. She is easily triggered emotionally and finds it hard to maintain healthy relationships.

Industry/Entity Type

Community Program

Logo Text

She's Pieced Together

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must be fun, sophisticated, feminine

Nice to have

• I would like to see a version of the logo with the slogan which is : Choosing Her is not just a mindset; it's a journey . Also nice to have a puzzle piece incorporated in the logo. I would like to see one version of the logo design with the slogan and the puzzle piece.

Should not have

• Gold, silver, black, blue, dark brown