The Osprey Senior Living Logo Design. New Assisted Living and Memory Care Facility

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This customer received 138 logo designs from 41 designers. They chose this logo design from step forward 2 as the winning design.
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Logo Design Brief
We need a logo for an upscale Senior Living development in Clearwater, FL. This is a high end development that will have senior residents 80 years old plus. it needs to be classy but not too old school or too modern. Colors should be natural and beach or nature oriented. It may or may not have the words Senior Living below it. As far as look and feel as it relates to the chart below I am on the right side of those choices. But the "slide" is confusing. If I slide it right does than mean I like the right more? But that increases the bar next to the word on the left. For example I am way more Upscale than Economical so all of the sliders would be right of center. Hope that makes sense.
We typically market to a Female daughter in their 50's.
Target Market(s)
50 year old Female Daughter and Seniors 75+
Industry/Entity Type
Upscale Senior Housing
Logo Text
The Osprey Possibly put Senior Living on the sub Line.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clean and crisp, more horizontal than verticle
Nice to have
- Bird Logo? Natural colors, Gulf Of Mexico Colors can be two or three colors?