• US$190

• 15 designs

• 8 designers

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Billboard Design Brief

We will be installing a new section of chain link fence, roughly 100 feet long, that runs parallel to a busy road. We would like a design that stretches most of that space and can be printed onto plastic privacy slats or on a wind screen. Full color. It will be viewed by motorists at 50 miles per hour and from roughly 100 feet away. Logo colors are attached. The fence is 6 feet tall and we would like to fill anywhere from 50-100 feet of the length with a design or message.

Target Market(s)

General Public

Industry/Entity Type

Electric Utility

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Font styles to use

Other font styles liked:

• Montserrat

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company Name. Our brand style guide is attached, which includes colors and brand values.

Nice to have

• Utility poles with wires would be nice. Here are several ideas that have come to our minds. 1. Our logo and name repeated over the length of the billboard. 2. Our name/logo and tagline "Owned by those we serve since 1939." 3. Our name written in graffiti-style, similar to what many towns have done (example attached). 4. A landscape background, perhaps all four seasons, with our name on top of the landscape (example attached)

Should not have

• Anything that looks too corporate or excessively modern. We are a rural electric co-op with 85 years of history.

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Files

Download all files - 3.4 MB