• C$150

• 77 designs

• 26 designers

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Logo Design Brief

Background: We own and operate Independent Living, Assisted Living, and Supportive Living communities in Canada, providing seniors with the opportunity to live a life they desire, focusing on their holistic wellbeing.
In order to fulfil our desire to provide quality care and services we must engage in a thorough audit process which involves evaluating various elements of our services on an ongoing basis. By engaging in this evaluation we hope to provide guidance to our communities and management in how to better improve services. This audit tool has been coined our “Wayfinding” tool.

Task: It is for this Wayfinding tool that we hope to create a logo.
We hope for this logo to be simple, yet impactful in how these audits will help guide our teams towards operational excellence. This logo may have nautical elements to it, for example a compass to exemplify it’s role as a guide and journey.
Attached you will find a copy of our Optima Living, company logo to provide guidance for possible colour pallets (please feel free to use your discretion, but our main colours are green, blue, and grey).

Target Market(s)

Older Adults - 55 years +

Industry/Entity Type

Seniors Care

Logo Text

Wayfinding

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files