• US$240

• 68 designs

• 27 designers

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Logo Design Brief

I need a logo developed for our 2023 Honor Connor 5k & Smile Mile. (www.HonorConnorRun.com) This will be our 10th run in honor of my son, Connor Gage. The run benefits our non-profit, The LV Project. (www.theLVproject.org) I'd like to see designs that incorporate our brand palette of yellow, black and white, perhaps with a splash of "LV Blue" (blue is NOT required, but can be used as an accent if you'd like). Our brand colors are provided below. Our style is bold, modern and simple. The logo will be used on race shirts, race bags, run bibs, the website, social media, signage and print materials. You can find us on Facebook and Insta at @HonorConnorRun. Please incorporate our running smiling face (attached) as the core design element. We are known as the happiest race in Dallas/Fort Worth, with over 50 teams and 1000 runners each year. www.HonorConnorRun.com. A large percentage of our runners are school-age kids (elementary, middle and highschool), so the logo needs to be youthful and fun. Please provide the design in Illustrator (preferred) so we can make changes/additions if needed. The base logo can be multiple color, but should be flexible to print in (up to) 2-color as we are screen printing on t-shirts. Last but not least, here are links to videos so you can get a feel for the run. It's happy, fun, with lots of smiles. https://www.youtube.com/watch?v=zpwrlNi2d4c&t=17s https://www.youtube.com/watch?v=W0IHs9SyadQ

This is a highly visible event in Dallas / Fort Worth. I (Connor's mom and founder of the race) normally design the logo, but am strapped for time this year. Hoping you guys can come up with something wonderful. xoxo

Brand Typography: Rockwell, Bebas Neue (we are open to alternatives for this logo, or even modernized typefaces that are similar to Rockwell & Bebas.) We've done that in years' past as you'll see in the examples I've attached.
Brand colors: PMS Yellow 123, Black, White (primary)
Process Cyan Blue (secondary)
T-shirt color: depends on the logo, but probably Black, White or Yellow

I'm also attaching examples of logos and designs from previous years.

LAST THING: I'm new to this and am noticing as designers submit small tweaks to their original designs, it's going toward my overall design count. PLEASE ONLY SUBMIT ONE ORIGINAL DESIGN. For example, I paid DesignCrowd for 50 designs. But every time a designer submits even a minor change to their original design, that's counting against the 50! ARGH! There's no need to tweak something that may not work at all. I'd like to select my favorites first. SO PLEASE ONLY SUBMIT ONE ORIGINAL DESIGN -- NO CHANGES until I review! Thank you.

Target Market(s)

Teens and young moms (25 to 35)

Logo Text

(PRIMARY TEXT) The 2023 Honor Connor 5k & Smile Mile, OR The Honor Connor 5k & Smile Mile (no year)(SECONDARY TEXT) "May 22, 2023" or "5.22.23", "North Richland Hills Texas" or "NRH, TX", (and our tagline) "Honor Connor. Run fast. Smile." -- note: you don't have to use the tagline

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Rockwell (any weight), Bebas (bold) -- these are our staples, however, i'm open to an alternative font if it works better with your design

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Mr. Smiley (the running smiley face guy) included somewhere in the design - PLEASE DO NOT ALTER OR CHANGE MR SMILEY in any way. This is and has been our official logo for the run.

Nice to have

• It's okay if you want to add generic shapes to compliment your design such as patterns, sunbursts, starbursts, geometric shapes, etc. as long as Mr Smiley is still included somewhere -- I've attached some previous designs we've used as a reference.

Should not have

• I don't want the logo to be overly busy or complex. And please don't submit any design with the shape of Texas...

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Files

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