Polaris Plumbing Solutions Logo Design:

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This customer received 135 logo designs from 53 designers. They chose this logo design from KENGZ as the winning design.
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Logo Design Brief
Need a logo design for a plumber. Plumber services residential and light commercial (smaller businesses) with plumbing repairs, new plumbing installation, sewer clogs and sewer pipe replacements, toilets, faucets, garbage disposals, water heaters, etc... The meaning of Polaris is the North Star which can be used to mean a conscience or purpose. The logo should incorporate a star / stars if it can be combined with plumbing /pipe/water. Concept is "plumbing with a purpose" and the purpose is to help people with a fair price and honest work - guided by your True North or North Star a.k.a Polaris - doing what's right for every customer. Should be obvious that the company deals with pipes and water but NOT generic/basic.
Updates
After collaborating with the owner we have an updated direction. He does not like using all three letters, PPS. The reason behind using the 3 letters was so that it would look unique - there are thousands of generic plumber logos with the letter P alone. But I understand, the PPS looks too busy and he likes simple, big, something that can be seen easily on his truck and recognized.
We agreed that we would like to see if you can not use the letters at all but instead come up with a north star, a guiding star, that also incorporates a plumbing element (water, pipe, faucet, sewer drain, etc,)
I will reach out to you individually as well and see if I can update the brief with some images.
Added Monday, 24 October 2022
Target Market(s)
Home owners that need plumbing services and repairs. Specifically people apprehensive to trust the generic plumber.
Industry/Entity Type
Construction / Plumbing, Sewer and Drain
Logo Text
Polaris Plumbing Solutions (possibly add Plumbing with a Purpose)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must be unique. Must have a star - like a guiding star, a north star, or a compass looking star. Must be obvious it's plumbing (pipe, water, faucet, drain...)
Nice to have
- Blue and black. The black looks good on their big white box trucks. A star or stars - more abstract element
Should not have
- Should not be a basic/generic plumbing logo with a drip coming out of a faucet or a guy holding a wrench.