CPA Firm Logo - Rebranding a family, traditional firm into virtual, national firm

Want to win a job like this?
This customer received 218 logo designs from 82 designers. They chose this logo design from MY DESIGN 99 as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
Reddish & White, CPAs is a small, North-Central Florida CPA firm specializing in tax and consulting. Currently, the firm would like to rebrand away from the older, more traditional look of our current identity. In 2023, we will be launching a robust online solution to move our firm "virtual" -- providing a "hometown" CPA service paired with online tools that give our clients the feeling and security of a national brand.
Target Market(s)
People needing Tax advice, tax preparation
Industry/Entity Type
Accounting, CPA
Logo Text
"Reddish White" with "Certified Public Accountants" as secondary. Also, we would like to have an alternate logo that presents "RW Group" as we will use both presentations depending on logo location.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Various presentations of logo for different marketing vehicles
Nice to have
- Would like to move away from the "traditional" CPA firm look and more towards a professional, personal, national service brand
Should not have
- Should not invoke any styling of our current logo/branding (seen at reddishandwhite.com)