New plant-based (seed-based) food company needs a logo design!

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Logo Design Brief

We need a logo for a new, shelf-stable protein option for making meat-dishes. Our dry mixes are delicious and healthy--A Delicious, Healthy, Satisfying, Convenient & Versatile Seed-Based Option for Absolutely Everyone. Our products let you create any ground meat dish from our seed-based protein. We like to say, "Seed-Based Goodness for Everyone."

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Updates

As you know from our updated briefing, we decided to do a complete Brand Name Change. This obviously impacted this project. We appreciate everyone's patience. We are now in a position to be more diligent about responding to submissions. Thank you.

Target Market(s)

Flexitarians--people that are looking to eat leas meat but not necessarily Vegans. Primary demographic is 24 to 39 split evenly between M and F.

Industry/Entity Type

Food and Beverage

Logo Text

Myrna's Foods


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

EE7325
F08F49
F5BC92
FAE3D3
FDF4ED

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Legibility. When the Logo is shrunk down--if there are any non-type design elements (e.g. a seed or leaf) that image must be recognizable in smaller formats.
Nice to have
  • Use of seeds in the design if possible. We're ok with the current colour palette but not married to it.
Should not have
  • Commonly associated Vegan or Meat imagery. Do not re-use our current Chef Hat.

Files
Download all files - 1.0 MB
PDF
BABz Brand Strategy 11.07.22
Tuesday, November 8, 2022
PNG
Babzlogo
Tuesday, November 8, 2022
Payments
1st place
C$150
Total
C$150

Project Deadline
28 Nov 2022 05:14:54 UTC
Language

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