• £200

• 171 designs

• 81 designers

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Logo Design Brief

We need a logo for a new product that we are building.
The site/product will be called cfip.ai which stands for 'Counter Fraud in Procurement' The initial focus of the business will be in construction procurement for large scale infrastructure projects.

The tool is not mass market and will be used by construction firms to protect themselves against fraud losses.

We want the logo to communicate that we are:
- Professional
- Secure
- Trustworthy

Target Market(s)

Finance, Audit, Legal within construction industry (large orgs +$1BN annual revenues)

Industry/Entity Type

Construction, Legal, Compliance

Logo Text

"cfip.ai" OR "cfip" (upper or lower) and currently undecided with or without the text "Counter Fraud In Procurement"

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must come across as secure, professional, reliable, advanced, hi tech etc.

Nice to have

• clever design, logo shouldn't look scary

Should not have

• no magnifying glasses or common tropes for counter fraud. Should not be overly colourful