• NZ$150

• 22 designs

• 10 designers

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Packaging Design Brief

Hi there,

We are Black Origin Wagyu; a wagyu beef company based in Christchurch, New Zealand. We are needing new packaging for our new line of wagyu smallgoods (salami, braesola, fina seca etc.).

About us: Black Origin Wagyu began in 2015 and has since been tirelessly rearing stock to the quality and levels needed to supply the best restaurants and consumers. We combine the origin of Japanese breeding genetics and 200 year old techniques with New Zealand’s grass, grain, water and air.

Website:
https://blackorigin.co.nz/

Brand Guidelines:
https://sites.google.com/view/blackoriginbrandguide/home?authuser=0

The smallgoods packaging designs should have consistent branding, with only the product names and colours changing across the designs. The placement of the gold foil needs to be consistent across all the designs.

The packaging dimensions are 17 x 24 cm.

The required components that need to be on the FRONT of the packaging are:

- Our logo
- The product weight
- The product name

The required components that need to be on the BACK of the packaging are:

- Proudly Farmed in New Zealand
- Keep chilled at or below 4°c
- 15 Michelle Road, Wigram, Christchurch, New Zealand
- Spaceholder text (we will include some information about the brand)
- Gold medals/badges to emphasize our main selling points

Attached are some drafts as well as our logos. If you need additional imagery or further questions please don't hesitate to contact us at the following emails below:

contact@blackorigin.co.nz
laura@blackorigin.co.nz

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