• US$150

• 71 designs

• 10 designers

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Label Design Brief

Please see attached Word document for all of the details, as the images and formatting didn't copy and paste well below.



PHYTWELL Label Design- 2 Products: Daily Health and Restore + Relief
Same Design- varying color scheme

Back & Hip Daily Health (was Rejuvante)
Container & Lid Color- White
Font Color- Black + Color
Font Style- Phytwell logo font should remain the same as in the files. I’m open to the style and boldness of the other text.
Product Style: Masculine, Premium, Matte finish, Metallic accents (hot foil stamp)
Label Need- 1) Wrap around container 2) Top circular label for lid
Background/Texture: To add texture or contrast, I was playing with the idea of incorporating a leave vein pattern behind everything, which could be mild or semi-transparent to not take away from the hero content. This could be in mettalic finish. Would also need to explore how that looks or interacts with the plant image behind Phytwell.
Examples of leaf veins:



See Lid and Container Label Specs/Dims below
*Not necessarily design, scale, size or content wanted, just as an example of container color.


(Front of Pack)
PHYTWELL (Brand- smaller)
Back & Hip (Larger)
Daily Health (Largest)
Concentrated Herbal Rub (smaller font)
Net Wt. 4 Oz

(Benefit Statement)
Proprietary formula developed to meet the complex and unique needs of your Back & Hips: bones, vertebrae, joints, muscles, ligaments, tendons, nerves, blood vessels and cells*
*These statements have note been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.

(Usage)
RECOMMENDED USE: To support everyday activity, exercise, utilization or prolonged sitting

(REJUVENATE Ingredients- Listed in descending order, list as paragraph )
INGREDIENTS: Olive Oil, Beeswax, Shea Butter St. John's Wort, Hemp Seed Oil & Calendula Officinalis Flower Extract, Acai pulp oil, Centella Asiatica extract, Comfrey Root Extract, Solomon's Seal Root Extract, Licorice Extract, Vitamin E Mixed Tocopherols 95%, Frankincense essential oil, Peppermint Essential Oil, Witch Hazel Bark Powder, Arrowroot Powder
(Address)
Manufactured in the U.S.A for:
Tactical Herbs LLC Meridian, ID 83646
www.phytwell.com



(Caution)
CAUTION: Avoid contact with eyes. For external use only. Stop if irritation occurs. Store in a cool, dry place.

(Direction)
DIRECTIONS: Generously apply over entire back and hip area or area of discomfort. Massage until completely absorbed into skin. Daily application recommended and compliment with Back & Hip Restore + Relief formula for added support.


(UPC Dimensions)



Back & Hip Restore + Relief (Was Pain Relief)
Container & Lid Color- Black
Font Color- White + Color
Product Style: Masculine, Premium, Matte finish, Metallic accents (hot foil stamp)
See Lid and Container Label Specs/Dims below
Label Need- 1) Wrap around container 2) Top circular label for lid
Background/Texture: To add texture or contrast, I was playing with the idea of incorporating a leave vein pattern behind everything, which could be mild or semi-transparent to not take away from the hero content. This could be in mettalic finish. Would also need to explore how that looks or interacts with the plant image behind Phytwell.
Examples of leaf veins:


*Not necessarily design, scale or size wanted, just as an example of container color.

(Front of Pack)
PHYTWELL (Brand- smaller)
Back & Hip (larger)
Restore + Relief (largest)
Concentrated Herbal Rub (smallest font)
Net Wt. 4 Oz

(Pain Relief Ingredients- Listed in descending order)
INGREDIENTS: Olive Oil, Beeswax, Arnica Oil, Ginger Root, Comfrey Root, Willow Bark, St. John's Wort, Glycine Soja Seed, Lactobacillus/Capsicum Frutescens Fruit Ferment, Vitamin E Mixed Tocopherols 95%, Wintergreen Essential Oil, Camphor Wood Essential oil, Cinnamon Essential Oil, Devils Claw Powder, Lobelia Powder
(Benefit Statement)
Proprietary formula developed to meet the complex and unique needs of your Back & Hips: bones, vertebrae, joints, muscles, ligaments, tendons, nerves, blood vessels and cells*
*These statements have note been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.
(Usage)
RECOMMENDED USE: For pain caused by everyday exertion, exercise, overuse or prolonged sitting


(Address)
Manufactured in the U.S.A for:
Tactical Herbs LLC Meridian, ID 83646
www.phytwell.com



(Caution)
CAUTION: Avoid contact with eyes. For external use only. Stop if irritation occurs. Store in a cool, dry place.



(Directions)
DIRECTIONS: Generously apply over entire area of discomfort. Massage until completely absorbed into skin. Daily application recommended and compliment with Back & Hip Daily Health formula for added support.


(UPC Dimensions)



Top of Lid Label both products


Black PP plastic 70-400 smooth skirt lid with foam liner (containerandpackaging.com)

White PP plastic 70-400 smooth skirt lid with foam liner (containerandpackaging.com)



Container Die-Lines

4 oz white PP plastic double wall straight base jar with 70-400 neck finish (containerandpackaging.com)


Other Brands I like for inspiration:

Cornbread farms: I like the premium look with matte black background and mettalic pops. And the subtle use of color on the trim to distinguish between the formulas.
https://www.cornbreadfarms.com/collections/hemp-cream

Heart&Soil- I modeled my brand logo(PHYTWELL) off of this brand. I like how they have a mix of artistic drawing with the Bull in the background(for me it is the plant) plus a modern and simple. They have good arrangement of their content and I like how they used fonts style & size to make each piece of content stand out.
https://shop.heartandsoil.co/collections/build-your-stack

Target Market(s)

Men 30-50 years old

Industry/Entity Type

Health & Wellness

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See attached Word document for detail

Nice to have

• See attached Word document for detail, reference other brand labels I like, which are listed in the document at the very bottom: CornbreadHemp and Heart&Soil

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Files

Download all files - 43.6 MB